The past year has shown us how creative humans can be in the midst of a crisis, we have certainly lived through a period where everyday life has adapted to technology, where things like school, meetings, dates, interviews have all been done virtually. We have navigated through quite the storm and learned a lot of lessons along the way.
One such lesson the events industry has definitely learned is that, virtual events although beneficial in so many ways, could never fully replace live events. We as humans will always value the physical connections we make as they are memorable and impactful. That is why the events industry needs to adapt to a hybrid model where event professionals utilize the best of virtual and physical event benefits.
Before we get into how hybrid events are conducted, lets discuss what they actually are? Simply put, hybrid events are a combination of live and virtual events. You take your live event, complete with an audience, content, and more, and add a virtual component to it so your audience can participate and engage with your event, no matter where they are. A hybrid event is not just about streaming videos live from your phone, it is about the seamless integration of technology to facilitate participation between a live and virtual audience.